Net Worth: $280 Million, Source: Financial services
Citizenship: South Africa , Age: 47
Adrian Gore is an actuary who transformed the South African medical insurance business. While working at South African insurer Liberty Life in the early 1990s his suggestions to build a new kind of medical insurer were turned down by Liberty's powerful founder (and former billionaire) Donald Gordon. In 1992, he got backing from the cofounder of Rand Merchant Bank, Laurie Dippenaar (ranked #18 on Forbes Africa's Richest list), to set up Momentum Health, which Rand Merchant Bank acquired. It was renamed Discovery Health and listed on the Johannesburg exchange in 1999. Gore proved to a brilliant marketer and self-promoter. Discovery's main competitive edge was its Vitality unit, which rewards members with cheap flights and other perks; bigger discounts go to those who acquire points by going regularly to the gym, eating vegetables and taking regular medical tests. Gore is famously fit, often running the 6 miles (10km) between home and work. As an orthodox Jew he saves the sabbath for family and contemplation. One of his few vices: 10 to 12 espressos a day.